Privacy policy

Last updated: July 16, 2026

Misu® is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, and share your personal information when you access or interact with our website, make a purchase, or engage with our customer service team. Our store operates on the Shopify platform, which enables us to provide a seamless and secure shopping experience.

By accessing or using our website or services, you agree to the practices described in this policy.

1. Personal Information We Collect

“Personal information” refers to data that directly or indirectly identifies you. We may collect the following categories of personal information, depending on how you interact with us:

Contact details: name, email, phone number, shipping and billing address

Payment information: card numbers, payment methods, transaction details

Account data: username, password, preferences, saved items

Order activity: products viewed, added to cart, purchased, returned, or exchanged

Customer support: content of your messages with us

Device information: IP address, browser type, device ID, operating system

Usage data: your behavior while browsing or using the site

2. How We Collect Information

We collect personal information in a few ways:

Directly from you: when you register an account, place an order, or contact us

Automatically: through cookies and similar technologies when you use the site

From service providers: such as payment processors and logistics partners

From partners or third parties, where legally permitted

3. How We Use Your Information

We use your data to operate efficiently and enhance your experience, including:

Fulfilling orders: processing transactions, shipping, and returns

Improving your shopping experience: remembering preferences, offering product recommendations

Marketing: sending promotional emails, showing targeted ads based on your interactions

Security & fraud prevention: verifying identities, detecting unauthorized activity

Customer service: assisting with inquiries and support requests

Legal compliance: responding to legal obligations or regulatory requests

4. When We Share Personal Information

We may disclose your information to third parties in the following scenarios:

With Shopify and our service providers who support operations (e.g., payment gateways, shipping companies)

With marketing and analytics partners to help us deliver more relevant content and ads

With affiliates or corporate partners

When you expressly authorize us to do so (e.g., via social login or integrations)

In connection with business transfers, legal processes, or as required by law

5. Shopify as Our E-Commerce Provider

Our site is hosted on Shopify, which processes some of your data on our behalf. Shopify may also use aggregated and behavioral data across merchants to improve platform services. To learn more, visit Shopify’s Privacy Policy.

6. Third-Party Links

Our site may contain links to third-party websites or platforms. These are outside our control, and we are not responsible for their privacy practices. We recommend reviewing their privacy notices before submitting any data.

7. Children’s Privacy

Our services are not intended for children under the legal age in their jurisdiction. We do not knowingly collect personal data from minors. If you believe a child has submitted personal data to us, please contact us so we can delete it.

8. Data Security & Retention

We implement appropriate technical and organizational measures to safeguard your data. However, no method of transmission or storage is 100% secure. Please avoid sending sensitive information through unprotected channels.

We retain personal data only as long as necessary for the purposes it was collected, including legal and operational obligations.

9. Your Rights

Depending on your jurisdiction, you may have rights regarding your personal data, including:

Access to the personal data we hold about you

Correction of inaccurate or incomplete data

Deletion of your personal information

Portability of your data in a structured format

Objection or restriction to certain data uses

Withdrawal of consent, where applicable

Opting out of marketing communications via unsubscribe links or contacting us directly

Some rights may only apply in specific situations or locations. We may need to verify your identity before fulfilling certain requests.

10. International Data Transfers

Your data may be transferred and stored outside your home country, including in jurisdictions with different privacy standards. When required, we use approved legal mechanisms such as Standard Contractual Clauses to safeguard your data.

11. Policy Updates

We may update this Privacy Policy from time to time to reflect changes to our practices or legal requirements. Any changes will be posted on this page with the updated date.

12. Contact Us

If you have questions about this policy or wish to exercise your rights, you can reach us at: connect@misusoul.com